BBC Motion Gallery Clip Creativity Challenge winners shows real flair
BBC Motion Gallery together with JISC Collections and London Metropolitan University has announced the winner of the BBC Motion Gallery Clip Creativity Challenge 2008
BBC Motion Gallery together with JISC Collections and London Metropolitan University announce the results of the ‘BBC Motion Gallery Clip Creativity Challenge’.
The challenge, issued on May 29th to London Metropolitan University students, aimed to demonstrate the importance of students as the next generation of media and film talent by demonstrating their creative ability and responding to a commercial brief using the BBC Motion Gallery footage as a tool.
BBC Motion Gallery offers media professionals access to the world’s most comprehensive collection of high-quality motion imagery for licensing worldwide. The partnership with JISC Collections opens up the BBC Motion Gallery content to academics and students in the UK.
View the winning entry.
Students from the MA Digital Film and Animation, MA Audio Film and Production, BA Sound & Media and MA graphic design students were set the following brief:
“Use BBC Motion Gallery clips to create a show reel or short film that can be used to represent Great Britain to the Olympic athletes planning to come to the UK for the 2012 Olympics.”
Entrants were given just over six weeks to create a short film with a running length of 90-180 seconds using content from the 20,000 clips on the BBC/JISC Collections site only.
As part of their entry students were encouraged to add their own creative elements such as 3D and 2D graphic design, documentary film making methods and sound although all music must have been composed themselves or copyright cleared.
The judging panel of industry experts consisted of:
- Paul Maidment, Business Development Director - Motion Gallery
- Neil Morris, Managing Director - Grand Visual
- Dan Dawson, Creative Manager – Grand Visual
- Roydon Turner, Creative Director - JWT
Judges evaluated the entries according to perceived creativity, how well the brief was fulfilled, how commercially usable the end result is and credit for individual interpretation.
The unanimous winner was Sanya Mihaylovic from the MA Audio Visual Production course with her entry entitled ‘Spring’. The judges felt that she successfully hit the brief and that her entry told a story, building towards a fitting climax. They were also impressed that she used original music which complemented the footage. From the material available she selected a diverse mix of clips, avoiding the ‘obvious’ and all judges felt she showed great promise in terms of editing.
Neil Morris, Managing Director, Grand Visual commented: “The winning entry was clearly a cut above the rest and would get any athlete coming to London for 2012 excited about the prospect of competing and spending time in the UK.”
Dan Dawson, Creative Manager, Grand Visual added: “For something put together from a purely creative point of view with no commercial experience this film hit the brief, held the viewers attention and had momentum to the end”.
Roydon Turner, Creative Director, JWT concluded: “Sanya is a promising talent, her entry was well edited, told a story and had a good pay off - an essential part of any advertising campaign.”
Paul Maidment, Business Development Director, BBC Motion Gallery commented: “We ran this challenge to give the students a taste for what they can expect in the commercial world but also to highlight the future creative talent being nurtured at universities. Our partnership with JISC Collections gives staff and students from academic institutions across the UK access to a wide selection of professional video content and we hope that Sanya’s film is an inspiration for academics to use our content in everything from student assignments, film projects and showreels to lecturer’s ‘lesson openers’ and presentations in virtual learning environments.”
The clips are accessible via https://jisc.bbcmotiongallery.com
View the winning entry.
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About the BBC Motion Gallery
The BBC Motion Gallery offers media professionals access to the world’s most comprehensive collection of high-quality motion imagery for licensing worldwide. With more than 500,000 hours of footage, BBC Motion Gallery encompasses a wealth of content covering natural history, sport, news, locations, art, music, celebrities, historic events and more. The BBC Motion Gallery is also the exclusive global representative of the CBS News Archive, and has global distribution deals with NHK, Japan’s national broadcaster and ABC, the Australian Broadcasting Corporation. BBC Motion Gallery operates from offices in London, New York, Hong Kong, Los Angeles, Paris, Toronto, Mumbai, Dubai, Sydney and Tokyo.
About JISC Collections
JISC Collections, who negotiated the BBC Motion Gallery licence on behalf of colleges, universities and research councils in the UK, was established as a mutual trading company by the UK further and higher education funding councils in 2006 to negotiate with publishers of online information and other owners of digital content. The range of resources licensed for use by such agreements constitutes a large national collection of online resources for education and research. JISC Collections is funded by JISC. For further information, please go to: http://www.jisc-collections.ac.uk